For Antico Forno Bacci, I created a website that tells the bakery's story: from its origins to its current management under Alessio, who has skillfully preserved the connection to tradition while embracing a modern approach to baking.
In addition to designing and developing the website, I handled the graphics, photography, and copywriting for each page.
For Antico Forno Bacci, a bakery deeply rooted in tradition, I shaped the tone of voice around two key archetypes:
The Everyman – A simple and authentic language that conveys practicality and approachability.
The Guardian Angel – A comforting tone that inspires trust and a sense of protection, as the bakery is more than just a workplace; it's a community cornerstone.
The goal? To communicate the value of craftsmanship with heartfelt words that warm the soul, just like the aroma of freshly baked bread.
TONE OF VOICE AND SOCIAL MEDIA COMMUNICATION
For the Antico Forno Bacci website, the choice of fonts and colors was driven by the desire to convey craftsmanship, authenticity, and warmth.
🖋 Font
Antique Olive Std for headings: a solid, timeless font that evokes tradition and the grounded nature of the artisan craft.
Poppins for body text: clean and modern, perfect for ensuring clarity and readability, while still maintaining a touch of familiarity.
🎨 Color palette
Red, the dominant color, chosen to convey passion, energy, and the warmth of the oven.
Pink, a softer tone that balances the intensity of red, adding a sense of warmth and approachability.
FONT AND COLOR PALETTE
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